Packaging School Project
Client: Chocolate Fingers
Concept: The main concept is to help family members to tell each other I love you in 10 different ways. Because in our current society, I find that we have trouble expressing our feelings and gratitude for our parents out loud. So, to counter that, the each wrapper of the chocolate is designed with one reason of "why I love you".
The designs are to stimulate a sense of nostalgia in adults and to remind them that they, once too, had problems with expressing their love for their parents.