B R A N D I N G
C H O C O L A T E A R T I S A N
Choc·o·late: A food preparation in the form of a paste or solid block made from the seeds of cacao, roasted, husked, and ground, often sweetened and flavoured with vanilla; A beverage made by dissolving such a preparation in milk or water, served hot or cold: a cup of hot chocolate; Candy made from such a preparation; An individual piece of this candy; Any syrup or flavouring made from this preparation or artificially imitating its flavour; A deep brown colour.
Ar·ti·san: A worker in a skilled trade, esp. one that involves making things by hand.
Jessica Pedemont is a high end chocolate artisan and her branding reflects that. No process was spared when creating her business cards – like her chocolate, cakes and desserts. We chose a rich chocolate brown uncoated stock that triumphantly carries double sided 2 colour foil printing, finished off with rounded soft corners. These beautifully expresses the truth of her art – fine, intricate and delicate with an air of Parisian bespoke rarity. The concept visually speaks for itself. The logo is derived from the essence of chocolate, starting at its birth and evolving into what we all indulge in with great pleasure.
T H E P A T T E R N
O T H E R P A T T E R N S
T H E R E C I P E O F C H O C O L A T E
T H E C H O C O L A T E A R T I S A N P A T T E R N S H A V E B E E N P U B L I S H E D I N C L A S S I C P A T T E R N S