Chobani Champions
1557
36
2
Add to Collection
About

About

With this multi-channel ecosystem, we provided a platform for Chobani Champions to engage consumers with authentic value that was deeply rooted i… Read More
With this multi-channel ecosystem, we provided a platform for Chobani Champions to engage consumers with authentic value that was deeply rooted in the brand’s equity. Read Less
Published:
Chobani Champions
In 2011, we helped launch the first Greek yogurt for kids, Chobani Champions. We created a fully integrated, multi-channel brand platform built around the four “pillars” of being a Chobani Champion: Active, Caring, Courageous and Imaginative. In order to take advantage of contemporary technology and be relevant to the modern consumer, we took a digital approach to the entire project, affecting analog channels like product packaging and sampling with a more interactive experience.

www.chobanichampions.com
iPhone App
Android App
For more Big Spaceship, visit us at www.bigspaceship.com.
To see more of our work, visit our Behance profile or www.bigspaceship.com.