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This concept was pitched to Chiltern Railways for a campaign to raise the awareness of their service benefits to customers along their line. In o… Read More
This concept was pitched to Chiltern Railways for a campaign to raise the awareness of their service benefits to customers along their line. In order to engage with their educated audience we developed “It’s your line’ campaign with a clever tone of voice putting a positive spin on their customers negative perceptions. The messaging focussed on informing customers about all the small considered things they do for them, reinforcing they care. Role // concept / print design Read Less
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