Identity Design 2 /// AAU
Complete identity and graphic standards manual. Assignment was to create a new identity, application system and standards manual for either a taxi cab company, airline or sports venue. This would have to be a company known both nationally or internationally. I was responsible for the creation of a new symbol, wordmark or combination of both for this assignment.
My familiarity with Chicago lead me to challenge myself and go for an entire city transit system re-branding with the implementation of additional transit services—car, air, and a water taxi system. The ultimate goal was to think of all transportation solutions the city needed and make it easier for people to get anywhere with one single transit ticket, card or mobile app.
Concept: The Chicago Loop