Chic and Sweet

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  • Chic and Sweet
    Branding, Design, and Marketing
  • When creating the brand tone for the Hertel Avenue fashionboutique, Chic and Sweet, we focused our efforts on building a retailer thatcould become a lifestyle that echoed both modern sensibility and classiccouture. Something sleek and flattering that ultimately appealed to Chic andSweet’s target audience: young adult to middle-aged, mid-to-upper class women.This stream of consciousness transitioned seamlessly throughout the branding,print creation, tagging, web and storefront design. We set Chic and Sweet upwith a fairly simple black and white color scheme contrasted by a sharp fonttype and a paisley design pattern. This combination of creative elements, alongwith offering unique styles and fashion accessories, helped the mod boutiquestand out from their existing competition.