Last minute requests with quick turnaround times are a fact of life in this business.

But this one really pushed the limits of what was possible.

 

The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website.

 

The Solution: While more than one agency was contacted in this jump-ball assignment, MRM was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode.

 

The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization.

 

The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.