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Art direction for a promotion website of General Motors / Chevrolet.
Published:
GM · Chevrolet · Oferta Personalizada
MAIN CONCEPTS  Cars · Sharing · Friendship · Platform

Art direction for a promotional website for General Motors/Chevy. The focus was to develop a new platform able to perform multiple campaigns of the direct marketing efforts in just a one digital place. This way, the project had to be designed intending to be flexible for all the different graphics and contents of those campaigns. Having this scenary, the layouts were worked through concepts like neutrality, simplicity, GM/Chevy DNA, usability, acessibility and flexibility. But what was really nice is that the website offered discounts for GM/Chevy clients on new cars, and they could even pass the discounts for friends. :)