• Cherries Tea House
  • Cherries Tea House is a tea shop in Tainan. It has been more than ten years since the shop opened in 2001.
    This June, the shopkeeper commissioned me to design a new corporate identity system for a series of package.
  • 在主視覺的顏色上摒棄了原先的紅色,採用靛藍為主要的視覺,搭配四種顏色的圖案,希望可以營造出一種精緻的感覺。
    We use indigo as the main color and arrange four patterns with different colors in groups.  Hoping that we can build a exquisite feeling.
    (color designed by Ping-Hsu Chang)
  • 這四個幾何圖案代表著,用簡單幾種元素就可以做出無數種搭配的飲料文化,圖案上的直線則有兩個意義 : 一是指櫻桃的梗,二是代表吸管的插入杯中的樣子,分別呼應店名與手搖飲料的意象。
    The four straight lines on the patterns mean cherry's stem and straw.  Stem is a part the image of cherry, and straw represents the drinking culture in Taiwan.
  • 我的觀察發現,櫻桃菓子沒有條碼機,客人點的飲料都靠手寫記下來,瓶身上也沒有辦法清楚畫記飲料的名稱,於是我增加了「貼紙」這項設計,在客人點飲料時,就可以將飲料名稱及冰塊、甜度記下來,當飲料做好了之後,再黏貼到瓶身上,手寫的貼紙會在瓶身上增加了一點手感,整個過程依然符合原本的點餐程序,沒有增加動作,但在區分飲料的方便性以及瓶身的外觀上都有了改善。
    According to my observation, there is no printer machine in the tea shop.  They write down the order and it's difficult to mark up on the cup.  So I designed this sticker to note the amount of ice and sugar of each drink.  The entire ordering process doesn't change but it's easier to distinguish different drinks, the look of the cup also becomes better.
  • 名片(小價目表) :
    business card :
  • 另一款貼紙是貼在寶特瓶裝的茶類飲料上 :
    The another one sticker is for the tea bottle :