Video walkthrough of the game
To support Kerry Foods's new campaign for Cheestrings, Fallon created Mr String's World Tour. In TV ads and online banners we follow Mr Strings on his weird and wonderful journeys across the world. The game teaches children about geography and encourages them to draw a vehicle and join Mr Strings on his World Tour. You’ll meet hypnotic beavers, exploding pandas and maybe the elusive shycows!
The game also allowed players to amp up your vehicle with 24 power-up codes found on Cheestrings packs.
Awards
Agency: Fallon
Production Partner: B-Reel
Car design section, where you could draw your own car
The game came with 5 different levels: China, France, South Africa, Barbados and Canada.
France where the user is meant to avoid the Tour de France cyclists
South Africa
Barbados
Barbados - under water
