To support Kerry Foods's new campaign for Cheestrings, Fallon created Mr String's World Tour. In TV ads and online banners we follow Mr Strings on his weird and wonderful journeys across the world. The game teaches children about geography and encourages them to draw a vehicle and join Mr Strings on his World Tour. You’ll meet hypnotic beavers, exploding pandas and maybe the elusive shycows!
The game also allowed players to amp up your vehicle with 24 power-up codes found on Cheestrings packs.
Production Partner: B-Reel