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Cheeser — a living cheese "Cheeser" — an all-natural cheese snacks for young audience, for those who care about their health and diet, and also… Read More
Cheeser — a living cheese "Cheeser" — an all-natural cheese snacks for young audience, for those who care about their health and diet, and also love to have fun and to share new cool things with their friends. A living cheese means that it is not just natural, but also literally — alive! A powerful creative platform is built around "Cheesers", a set of cheese characters. Each new taste is a new character. So, this is a real "cheese life" with its stories and communications. Client: New Foods, Russia. Strategy: Alexander Agatov, Mikhail Sloushaenko (Out of the Box Agency, Russia). Visual branding and design: Oleg Babich (Babich Design and Branding, Israel: www.babich.tv). Advertising concept: Pavel Mordyukov (Out of the Box Agency, Russia). On the side of the client: Oleg Skripko (Director of marketing, PhD), Natalya Tushkanova (Brand manager). Read Less
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