For this project we had to take an event/activity that wasn't widely known and advertise for it with a tryptic, infographic, a guerrilla marketing campaign, and package design.
This project is the Cooper's Hill Cheese Rolling Festival.
First is the tryptic. 3 posters that advertise for your event but also flow together.
This is the infographic, it shows the properties and similarities of Single and Double Gloucester cheese.
This is the explanation of the guerrilla marketing campaign in a booklet designed for the event.
The packaging is made for a small block of cheese to hand out on the day of the event. It is supposed to be given out before the event, because during and after the event, more cheese packs will be thrown out to the crowd, hence the warning sign.