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GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic… Read More
GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s design team celebrated the new spirit of their market position, while recalling the brands’ founding principles. With renewed modernist vigor the design platforms created a variety of product offerings, destined for even further expansion within the beverage category and opening opportunities from flavor extensions to untouched US market segments Read Less
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