Problem: The brand was outdated and kitschy.
Insight: Cheeburger Cheeburger offers unlimited toppings regardless of which burger you order.
Idea: Cheeburger Cheeburger offers the most toppings of any cheeseburger joint.
Online Banner (this walks you through how the animation would play):
Close up of menu:
Outdoor (station takeover):
[Click any image to zoom]