Cheeburger Cheeburger

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  • Problem: The brand was outdated and kitschy.
    Insight: Cheeburger Cheeburger offers unlimited toppings regardless of which burger you order.
    Idea: Cheeburger Cheeburger offers the most toppings of any cheeseburger joint.
  • Previous Branding:
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    New Logo:
  • Online Banner (this walks you through how the animation would play):
  • Menu:
  • Close up of menu:
  • Takeaway Bags:
  • Print:
     
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    Outdoor (station takeover):
  • Microsite:
  • [Click any image to zoom]