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About

About

A project for Branding Theory.
Published:
Problem: The brand was outdated and kitschy.
Insight: Cheeburger Cheeburger offers unlimited toppings regardless of which burger you order.
Idea: Cheeburger Cheeburger offers the most toppings of any cheeseburger joint.
Previous Branding:
 
New Logo:
Online Banner (this walks you through how the animation would play):
Menu:
Close up of menu:
Takeaway Bags:
Print:
 
 
Outdoor (station takeover):
Microsite:
[Click any image to zoom]