Add to Collection
About

About

Our challenge was to design and build an e-commerce website that is easy to use whilst appealing to a style conscious audience. The website has n… Read More
Our challenge was to design and build an e-commerce website that is easy to use whilst appealing to a style conscious audience. The website has not only become part of Cheaters’ brand identity, but bridges the gap between a physical and an online shop. Read Less
Published:
CHEATERS OF LONDON
Collectable eyewear boutique Online store.
 
Here at Design Friendship were commissioned to design and build an online sunglasses store for Cheaters of London.
 
The brief was to design and build an e-commerce website that is easy for visitors to use whilst appealing to their style conscious audience. The final design not only became part of Cheaters' brand identity, but also bridges the gap between a physical in-store and online experience.

The simple design compliments the variety of vintage and contemporary ranges, and we hope thats its bold, confident appearance makes it stand out against the ever growing number of online shops.