CheBanca! and FAI | Poster and web
Nowadays, we hear more and more about accounts,
finance and the economy, but remember beauty less and less frequently.
Even though in Italy is its most important heritage.
FAI (Italian Environmental Fund) each year organises a weekend
when it opens cultural sites that are usually closed to the public.
So, CheBanca! created the first:
BANCA DELLA BELLEZZA (BANK OF BEAUTY)
A special Facebook TAB, that reveals the full beauty of Italy’s natural
and artistic heritage.
Posters in 15 offices of CheBanca! I illustrations
Did you know that in Campania Antonian monks were the best remedy for herpes zoster?
Did you know that a mermaid sleeps in a basilica in Naples?
Did you know that in Padova there’s a church with ties to the Knights Templar?
Did you know that in Milan a retirement home for musicians opens to the public?
Did you know that in Trento there is a library that has never lost a book?
Did you know that a roman heart beats in Vicenza?
Did you know that in Rome an aquarium was emptied to create a theatre?
Did you know that in Bergamo there’s a school that has something to teach us since 1872?
Did you know that in Rimini all street leads to Rome?
Did you know that in Padova there are buildings that came from the sea?
Did you know that in Sardinia you can watch the Nuraghi from a different point of view?
Did you know that in Parma a fresco inspired the Orlando Furioso?
Did you know tha in Venice there’s a building where an english writer wrote a book?
Did you know that in Milan there’s a glass window that changes colour with the light?
Did you know that in Milan there is a retirement home for trains?