Chain of sports shop "Kant"

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  • Реклама: Сплю и вижу...
    Idea and production: CreativePeople (cpeople.ru)

    Before the summer season Kant chain of sports storeslaunched an “image” advertising campaign which aimed to remind to their clientsthat Kant stands not only for winter sports (which is a stereotype), but alsoeverything that a thrill-seeker needs to spend their spring and summeractively.
     
    The targeted audience of the store are people who buyquite professional sports equipment and who has been keen on sports for a longtime. Expectation and anticipation of the coming season gets particularlystrong when puddles and dirty slush disappear from the streets (the campaignstarted in April).
    The real thrill-seekers sleep in “extreme” positions.


    2011
  • Project team:

    Ideas: Aleksander Kovalsky
    Art-direction and post-production: Prokhor Maklakov
    Post-production and 3D production: Andrei Lavrischev
    Photo: Lev Bodrov (www.levbodrov.com)
    Make-up:Yulia Pantyukhina
  • Some of RAW pictures: