Chain of sports shop "Kant"

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  • Реклама: Сплю и вижу...
    Idea and production: CreativePeople (

    Before the summer season Kant chain of sports storeslaunched an “image” advertising campaign which aimed to remind to their clientsthat Kant stands not only for winter sports (which is a stereotype), but alsoeverything that a thrill-seeker needs to spend their spring and summeractively.
    The targeted audience of the store are people who buyquite professional sports equipment and who has been keen on sports for a longtime. Expectation and anticipation of the coming season gets particularlystrong when puddles and dirty slush disappear from the streets (the campaignstarted in April).
    The real thrill-seekers sleep in “extreme” positions.

  • Project team:

    Ideas: Aleksander Kovalsky
    Art-direction and post-production: Prokhor Maklakov
    Post-production and 3D production: Andrei Lavrischev
    Photo: Lev Bodrov (
    Make-up:Yulia Pantyukhina
  • Some of RAW pictures: