Chai Point aims to build a stop & go culture for India’s favorite beverage across classes - Chai.
The challenge was to build Chai as a brand and change the way people drink and enjoy tea through various traditional and digital touch points. So we constantly brew up quite a storm with the retail identity, in-store creatives, online advertising including emailers and more. After all, India runs on Chai!
Chai Point was launching its 16th store at the Bangalore International Airport. As a souvenir for all the travelers visiting the store, a set of bookmarks were created with interesting facts about Chai Point's authentic Chai in a fun rhyme.
As a keepsake, an authentic cutting glass was sold at the store for any chai lovers who wanted to take one home!
A philosophy coined to communicate what Chai Point offers to corporates. Driving home the thought that anything gets done better with a great glass of Chai. A line that is trademarked by the brand!
Consistently carried forward in all of their communication, branding, identity, merchandise and store design.
A statement to capture the personality of the brand. Coined it to translate what Chai Point delivers to every working Indian.
Take a break, a pause from work...sip into authentic Chai (tea), into stimulating energy and get back on your track!
Take a break, a pause from work...sip into authentic Chai (tea), into stimulating energy and get back on your track!
Yet another brand statement coined to fill in the mood and spirit of a great glass of Chai (tea) for every working Indian.
Each of these brand phrases and slogans formed a vital part of the retail store design and other graphics for the brand.
An e-Direct Mailer released as part of promoting Chai Point at business schools and offices.
