Working closely to build a stop & go culture for India’s favorite beverage across classes - Chai. The challenge is to build Chai as a brand and change the way people drink and enjoy tea through various traditional and digital touch points. So we constantly brew up quite a storm with the retail identity, in-store creatives, online advertising including emailers and more. After all, India runs on Chai!
Chai Point was launching its 16th store at the Bangalore International Airport. To give a souvenir for all the travelers visiting the store, a set of bookmarks were created with interesting facts about Chai Point's authentic Chai in a fun rhyme.