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Three years ago, Cephalon brand needed a refresh. Over the years–as they made the difficult transition from a startup, research-based company to … Read More
Three years ago, Cephalon brand needed a refresh. Over the years–as they made the difficult transition from a startup, research-based company to an international biotech giant–their website continued to focused almost entirely on investors and regulators. Mighty Engine helped them redesign and re-engineer their website to be much more patient-focused, reflecting their core values of helping people, improving their quality of life and supporting the medical community. This site, that now allows Cephalon to speak directly to the communities they serve, also has a comprehensive, full- featured content management system that handles dramatically more traffic and earned Cephalon an Interactive Media Award in 2009. Read Less
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Cephalon
Website
THE CHALLENGE
Three years ago, Cephalon brand needed a refresh. Over the years–as they made the difficult transition from a startup, research-based company to an international biotech giant–their website continued to focused almost entirely on investors and regulators.
OUR RESPONSE
Mighty Engine helped them redesign and re-engineer their website to be much more patient-focused, reflecting their core values of helping people, improving their quality of life and supporting the medical community. This site, that now allows Cephalon to speak directly to the communities they serve, also has a comprehensive, full- featured content management system that handles dramatically more traffic and earned Cephalon an Interactive Media Award in 2009.