Century Drill & Tool Corp.
Visual brand, packaging and retail merchandising evolution.
Update a 1940s brand to communicate product durability, heritage and value (for the tool category)
to create a dominant in-store brand presence.
1) All individual product packages are flooded in corporate blue so as to create a “blue wall”
effect when displayed side-by-side in the same area.
2) All packaging text is trilingual (English, French, Spanish) fordistribution In multiple markets.
3) Iconography and color coding systems are deployed for categorization and navigation.
4) This first and most extensive/difficult drill category is designed by UNO.
Guidance on how to design and roll-out remaining categories is documented in a
comprehensive UNO-developed tutorial manual.
Product packaging, and resulting “blue wall” effect, were wildly successful – as evidenced
by a stream of glowing store owner testimonials and voluminous product sales.