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CENTURY DRILL BRINGS HOME SILVER AWARD- May 4, 2010 The North American Retail Hardware Association (NRHA) is proud to announce the results of the… Read More
CENTURY DRILL BRINGS HOME SILVER AWARD- May 4, 2010 The North American Retail Hardware Association (NRHA) is proud to announce the results of the first-ever NRHA Packaging and Merchandising Awards program. More than 115 manufacturers throughout the United States and Canada submitted their best packaging and merchandising/point-of-purchase display materials in hopes of receiving recognition as the best in the industry. To determine the winners, NRHA invited seven expert judges to contribute their experience and knowledge to the program. After convening in Indianapolis to review and critique each entry thoroughly, judges’ scores were tallied and the winners were chosen. The top entry in both the packaging and merchandising categories that exemplified the highest standards of excellence and received the highest scores from the judges were given the Whole Package Awards. The Environmental Packaging-of-the-Year Award was also given to the packaging entry that displayed the greatest advancements in green initiatives such as sustainability and waste elimination. Additionally, entries that received the highest scores and demonstrated a superior level of packaging or merchandising excellence in the program were named Gold Award Winners. Silver Award Winners are those entries that demonstrated above average packaging and merchandising efforts. Read Less
Published:
Company:  
Century Drill & Tool Corp.
     
Project:  
Visual brand, packaging and retail merchandising evolution.
     
Purpose:  
Update a 1940s brand to communicate product durability, heritage and value (for the tool category) 
to create a dominant in-store brand presence.
     
Solution:  
1) All individual product packages are flooded in corporate blue so as to create a “blue wall”
    effect when displayed side-by-side in the same area.  
 
2) All packaging text is trilingual (English, French, Spanish) fordistribution In multiple markets.  
 
3) Iconography and color coding systems are deployed for categorization and navigation.  
 
4) This first and most extensive/difficult drill category is designed by UNO.
   Guidance on how to design and roll-out remaining categories is documented in a
   comprehensive UNO-developed tutorial manual.
     
Outcome:  
Product packaging, and resulting “blue wall” effect, were wildly successful – as evidenced 
by a stream of glowing store owner testimonials and voluminous product sales.