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In collaboration with Eyeball NYC, we developed the branding and Network design for the launch of Centric, a new network by Viacom merging Vh1 So… Read More
In collaboration with Eyeball NYC, we developed the branding and Network design for the launch of Centric, a new network by Viacom merging Vh1 Soul and BET Jazz. Overall, the goal was to create a brand identity that was soulful, bold and sophisticated to really hone in on the network’s audience. We did this by combining a graphic system based of organic circle shapes with bold typography to capture the essence of the brand. CREDITS Client: Viacom Production Company: EyeballNYC Chief Creative Officer: Limore Shur Creative Director: Mitchell Paone (DIA), Darius Maghen Art Director: Jesse McGowan Directors: Mitchell Paone (DIA, Limore Shur. Darius Maghen, Jesse McGowan, Hsiang Ju Designers: Mitchell Paone (DIA), Jesse McGowan, Darius Maghen, Hsiang Ju, David Pocull, Chris Ro Logo Designer: Mitchell Paone (DIA) Animators / Compositors: David Pocull, Hye Sung Park, Kyle Jones, Neil Stuber, Carl Mok, Mitchell Paone (DIA), Sang Un Jeon, Jesse McGowan Rotoscopers: Sang Un Jeon Editor: Brian Douglas, Jesse McGowan Executive Producer: Ben Spivak Head of Production: Sara Nahas Producers: Taline Ghazarian, Allison Pickard Brand Strategist: Sandra Arndt Read Less
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