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This brand identity for the Centre Pompidou reflects the art center's architectural play on reveal and conceal. While the logo reflects the iconi… Read More
This brand identity for the Centre Pompidou reflects the art center's architectural play on reveal and conceal. While the logo reflects the iconic structure of the building, the ad campaigns serve as "teasers" of various exhibitions, which will entice and encourage visitors to come see the rest. Read Less
Published:
 
The shape of the logo reflects the building's iconic staircase structure but only shows half of the building's silhouette rather than the whole. This suggests the brand's concept of reveal / conceal, which is carried on throughout advertisements and merchandise.
 
 
advertisement campaign 1:
 
advertisement campaign 2:
 
advertisement applications:
 
stationary set + admission tickets:
 
'Pompidou Plan' pocket-sized floor map:
(made in a reveal/ conceal construction)