Centralway indentity refresh
Made by zwoelf was asked to help refining the existing visual apperance of the Zürich based "company builder" Centralway. Our task was to create a new style based on the existing values of the identity. We created a wide range of possible ways to find the right solution. In the end, the most simple solution was found right.
The old bold mark on th left and redfined new one on the right.
Possible ways of refinement
Modified version for inverted use
Visual direction mockups
Photography rules manual
UI design of the application called "C-App"
Wallpaper decoration GO THE CENTRALWAY with Steve Jobs
Pattern made out of the Centralway emblem build up the face of each "game changer".
The "Global Game Changers"
Mock of the wallapaper (illustration)