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Made by zwoelf was asked to help refining the existing visual apperance of the Zürich based "company builder" Centralway. Our task was to create … Read More
Made by zwoelf was asked to help refining the existing visual apperance of the Zürich based "company builder" Centralway. Our task was to create a new style based on the existing values of the identity. We created a wide range of possible ways to find the right solution. In the end, the most simple solution was found right. Read Less
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Centralway indentity refresh
 
Made by zwoelf was asked to help refining the existing visual apperance of the Zürich based "company builder" Centralway. Our task was to create a new style based on the existing values of the identity. We created a wide range of possible ways to find the right solution. In the end, the most simple solution was found right.
 
 
 
 
 
The old bold mark on th left and redfined new one on the right.
 
 
 
Emblem system
 
 
 
Possible ways of refinement
 
 
Modified version for inverted use
 
 
Concept presentation
 
 
Visual direction mockups
 
 
 
Photography rules manual
 
 
T-shirt design
 
 
 
 
 
Stationary
 
 
 
Business card
 
 
 
UI design of the application called "C-App"
 
 
 
Wallpaper decoration GO THE CENTRALWAY with Steve Jobs
 
 
 
Pattern made out of the Centralway emblem build up the face of each "game changer".
 
 
The "Global Game Changers"
 
 
 
Mock of the wallapaper (illustration)
Mock of the wallapaper (illustration)
 
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