Centra Feel Good
Centra is the Irish equivalent of Sainbury's Local in the UK. They needed an identity for a health symbol that would be placed instore on products. This sticker device would help fast paced consumers make a healthy choice without having to think too hard about it. The identity also had to be versatile enough to also hold some health messages such as 'high in fibre' or 'high in vitamin c'. The finalised symbol is bursting with goodness, vitality, growth, health and a great ‘feel good’ factor. It also suggests the food will make you flourish. The colour is fresh and attractive as well as being versatile enough to work well with the Centra range of products.