• Logo & Color Palette Refresh
  • Celect, a website design and software company, needed a brand refresh and visual simplification that would send a clearer message to clients.
  • Old identity vs. new.
  • Early logo development focused on networking and the "Three C's" (community, commerce and communication).
  • Conference Setup
  • Celect needed an engaging conference setup that would advertise the start-up's name, travel well, meet budget and space requirements, and show off the company's main product: website design and online member management tools.
  • Ideal conference setup concepts (given an unlimited budget).
  • Final setup designs for small (1 sales rep) and large (2+ sales reps) conferences, including graphics for banners, counter & removable/reversible wing, rear-projection screen and collateral. Demos are given on iPads.
  • Proposals
  • The proposals were reconfigured to include an About Celect section to aid client liaisons in pitching the company's services to key decision-makers at their respective organizations. In addition, the documents were reformatted as DIY pdf forms to facilitate CRM processes.
  • Sample of redesigned enterprise-level proposal pages. Played a significant role in copywriting/editing, formatting, content order and form field setup of master template, as well as customization on a per-client basis.