Branding & Identity
Local stories passed down through the generations have attributed the creation of this style of rice preparation to the Cebuano seafarers need to keep cooked rice from spoiling during long sea voyages. The coco leaves used in wrapping the rice are always shaped into a triangular form and stored hanging in bunches in the open air. The shape of the package facilitates moisture to drip away from the cooked rice while the coco leaves allow the rice to be aerated and at the same time prevent flies and insects from touching it.
Puso has continued to be popular in Cebu due to the large number of open-air eateries serving grilled chicken and pork meals. Customers of these establishments often worry about the cleanliness of the food being prepared hence the popularity of puso where the rice remains untouched by human hands after being cooked.
- The Cebuano Puso:
A symbol of a healthy and nurturing nucleus encompassing love, durability, togetherness and family.
This is what our ancestors were about, and it is also what the modern day Cebuano shows the world.