• Cattle BaronCattle Baron's Ball 2012
    Catalog & Ticket Package

    Catalog:
    The catalog was a huge undertaking. Since the year was focused on giving cancer the boot we wanted the catalog to tell the story of how the American Cancer Society has helped in doing just that. Each divider page illustrates a fact that the American Cancer Society helped fund. I hand lettered, illustrated and designed the divider pages, cover and title page and agency ad. The copy was written by Nedal and rest of the book was designed by Madeline and Sherri.

    Credits:
    Team at TracyLocke
    Candy Peterson, Executive Creative Director
    Sherri Krekeler, Associate Creative Director
    Madeline Malachowski, Art Director
    Cory Say, Art Director
    Nedal Ahmed, Copywriter
    Photography by Stephen Schmitt
  • Title Page
  • Agency ad
  • Ticket Package:
    In designing the tickets I used color and texture as a way to easily identify between General and VIP.

    Credits:
    Sherri Krekeler, Associate Creative Director
    Cory Say, Art Director
    Nedal Ahmed, Copywriter
    Photography by Stephen Schmitt
  • Event map and holder
  • Parking passes
  • Tickets