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About

This is a general market ad promoting Caterpillar Footwear. I developed the initial concept and served as Art Director as well as Copywriter on … Read More
This is a general market ad promoting Caterpillar Footwear. I developed the initial concept and served as Art Director as well as Copywriter on the project. Read Less
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Feel Like A Man Again
Caterpiller Footwear

I was asked to create a campaign for Caterpiller Footwear that leveraged the company's hard hat, heavy machinery and tough guy image and translated that over to the footwear line they developed. They wanted a campaign that would appeal to the general market and motivate the viewer to buy a pair of Caterpillar's shoes. This series was designed to appear in men’s interest magazines like Maxim, FHM, Outside and culture magazines like Biker or Inked Magazine. My role on this project was Art Director as well as the Copywriter.