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Illustrations for a mobile app that informs the main features of their product while enticing new users to register.
Published:
Catch.com Onboard Illustrations
Art Director, Illustrator
Catch.com wanted to visually capture the essence of their notetaking web and mobile app's function to attract new users. The most important feature from the brief was to create an illustration that told a story. My concept strived to create multiple stories in one: create one large panoramic image that told a certain story when viewed altogether, and then, each screen-portion of the image told a specific detail to the story that described the different features of the app.

After the launch, new user registrations TRIPLED. A month later, that number has remained steady at double the user registration prior to launch.