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Everyone knows that Enrico Caruso was a big fan of Neapolitan cuisine. He helped settle down in New York the Italian cooks. He could often be fou… Read More
Everyone knows that Enrico Caruso was a big fan of Neapolitan cuisine. He helped settle down in New York the Italian cooks. He could often be found in some little restaurant in Manhattan with making his favorite bucatini. On the kitchen he cooked with great enthusiasm and loud singing. In this project we want to represent Caruso’s point of view on creativity. “Caruso” cooks make dishes creativity improvised. Every dish is a piece of art. “Bravo maestro!”, content customers shout. The main idea of branding is a combination of music and cuisine subjects. This opens a really great opportunity to create nice identity and make some visual jokes. Bon appetite! Read Less
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Everyone knows that Enrico Caruso was a big fan of Neapolitan cuisine. He helped the Italian chefs to settle down in New York. He could often be seen in some small Manhattan restaurants, making his favorite bucatini and singing loudly. He always cooked with great enthusiasm and muse.
 
In this project we want to represent Caruso’s point of view on creativity. “Caruso” chefs make creative dishes, skillfully improvising in the kitchen. Every dish is a masterpiece. “Bravo maestro!”, impressed customers shout. The main idea of branding is a combination of music and cuisine staff. This opens a really great opportunity to create nice identity and make some visual tricks.
 
Bon appetite!
Creative direction, copywriting and project management: Sergey Shishkin
 
Design: Danil Volozhanin
 
Video: Evgeniy Kaurov
 
Made in Piligrim