Add to Collection
About

About

Brief: Make our cooking school known to culinary beginners. Idea: Show people that don’t know much about cooking the wide variety of possibiliti… Read More
Brief: Make our cooking school known to culinary beginners. Idea: Show people that don’t know much about cooking the wide variety of possibilities they can learn in our school. Cooking is a grand universe, and to show it our design generated a visual effect of pointillism through a collage of dishes and the saturation of textures and colors, which stimulated the senses. Through provocation we achieved a design able to show a new world of culinary possibilities to people with little knowledge of cooking. Read Less
Published:
Print / Outdoor
 
Recognitions
•    Cannes Lions 2012 / Silver in Campaigns Outdoor
•    Cannes Lions 2012 / Bronze in Campaigns Outdoor
•    Ojo de Iberoamérica Festival 2012 / Gold in Postcards
•    Ojo de Iberoamérica Festival 2012 / Silver in Postcards
•    Ojo de Iberoamérica Festival 2012 / Bronze in Local Print
•    Selection Best Of Ogilvy World Wide Network 2013
•    Lurzer´s Archieve Selection 2013
•    El Sol de Iberoamérica 2013 / Bronze in Outdoor
•    El Sol de Iberoamérica 2013 / Bronze in Newspaper & Magazines
 
 
Credits
Agency: Ogilvy & Mather Colombia
Client: Carulla
Product: Carulla Cooking School
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada / Juan Pablo Alvarez
Creative Directors: Diego Ortiz / Andrés Astorquiza
Copywriter: Juan Cárdenas / Julián Gutiérrez / Daniel Rincón
Art Directors: Felipe Cubillos
Account Director: Fabio Quiroga