Carté is a social stationary boutique that offers custom-made printed material for all kinds of social events.
Carté started as a small business that has grown larger throughout the years. They wanted to rebrand themselves with an identity that reflects the high quality of their work as well as their focus in excellent customer service.
The identity is inspired by the hand-made production methods that Carté uses to create their printed pieces, and their hands-on approach of fulfilling the customer's wishes. The colors were selected because of the way they balance and compliment each other, appealing to the large feminine market without neglecting the male customer market.