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8 Bis under the creative direction of Circo de Bakuza design the new visual platform of the communication strategy for launching the new VIP 212 … Read More
8 Bis under the creative direction of Circo de Bakuza design the new visual platform of the communication strategy for launching the new VIP 212 fragrance for men by Carolina Herrera New York. The platform includes display, urban staging and sales ensemble for representatives. All communication axis revolves around the concept of VIP access. The yellow tape of crime scenes is thus turned into a symbolic barrier separating the fellows from VIPs. The whole atmosphere is shifted and very glamorous to generate interest and curiosity among target customers. Read Less
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