This project is worked together with the team from Unison agency. Carnegie is the first affairs think tank with offices all over the globe. It approached Unison with the challenge to build a visual identity system that will respect the organization integrity and legacy and also will unify all its offices, irrespective of country and culture. We transpose Carnegie’s global vision into the “C” letter. Using the negative space, the symbol shows a stylized globe embraced by a classic and powerful capital “C” shape.