The incorporation of saw blades and tacky illustrations of flowers didn't impress her. And now looking back, I can't blame her for thinking they didn't convey seriousness or professionalism. They pandered. And Cheryl isn't the pandering type.
In our second meeting over the phone, we discussed certain inspirations that stood out to her. Most other logos that Cheryl liked had to do with simple squares and a modern touch.
"I just don't want to design you a logo that says your ideas are contained in a box." I told her.
But after much thought, and a lot more research, I opened up to this idea of what a box could actually mean.