Carmen Moreno is a young and talented violinist with remarkable professional achievements. Carmen needed a strong visual identity to help her grow and stand out in a field where the use of identity design is rare.
The solution reflects Carmen's two main complementary qualities: an inherent classic elegance combined with a young, challenging spirit. Inspired by the flowing shapes of the violin scroll, the elegant symbol integrates her initials, resulting in a highly personal, memorable design. The look & feel was designed accordingly across all applications, where classic elegance meet contemporary simplicity.