Carlsberg UEFA EURO 2012
Year of 2012, the UEFA EURO Football Championship is being hosted by Poland and Ukraine. Quite amount of brands are featuring this game to drive sales.
Phase 1: Are you fan enough?
In this campaign, Carlsberg is looking for 100 real fans who crazy enough to support Carlsberg and UEFA EURO with the grand prize of all expenses paid trip to Poland/Ukraine to watch the football game for LIVE. The other prizes (such as jersey, keychain & etc.) are given out to the winning at on-ground and outlets activation games.
Phase 2: Wearing your passion, with passion.
Phase 2 is running after 100 winner been selected on Phase 1.
Key visual featuring few face painted fans with their supported country's color.
ECD Ng Heok Seong
CD Ezra Foo
AD Matt Wang
Designer Wong An Jie
Copywriter Jonn Dogra, Chong Yi-Shen