Carlsberg Livery Truck

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  • Carlsberg Livery Truck
  • Project Boulder, the code name given to re-brand Carlsberg. Client requested agency to provide some idea to re-brand the Carlsberg livery truck. Malaysia (Islam country) is unlike other countries, Malaysia are not allow to show any beer product at outdoor, it's a challenge for us on this project, what we can do is trying to minimise the bottle picture and focus more on branding.
  • Final truck design out on market.
  • Visual Stage 1
  • Proposed Idea: Water
  • Proposed Idea: Freeze
  • Proposed Idea: Freeze
  • Proposed Idea: Fridge
  • AD Matt Wang
    Designer Wong An Jie