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Brief: Develop new graphics for the popular Carling lager from UK. It has to signal refreshment and coldness, stand out from competitors, improv… Read More
Brief: Develop new graphics for the popular Carling lager from UK. It has to signal refreshment and coldness, stand out from competitors, improve the existing brand image and attract more brand conscious consumers. The goal was to make Carling number one choice among the beer drinkers. Solution: I made a research on competing products and developed new graphics and structure for a can. The new design adds value to the beer drinking experience and is standing out from other lagers in the shops or pubs improving the overall image of the brand. Awards: - Student StarPack (UK) 2007 / Silver award - Student StarPack (UK) 2007 / Can Makers and Coors Brewers Ltd Award for Carling beer Can Re-Design including new graphics and form. Read Less
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