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About

About

MY ROLE: • Team Collaboration on overall concept/theme • Logo and packaging concepts • Hand drawn Illustration and typography (Bou'isms) • Bou’is… Read More
MY ROLE: • Team Collaboration on overall concept/theme • Logo and packaging concepts • Hand drawn Illustration and typography (Bou'isms) • Bou’ism patterns and applications • Brand Book Design • Media Kit • Menu Design TEAM Design: Ed Bennett, Design Director; Joe Monnens, Art Director; Anna Giacomini, Senior Designer; Lindsey Aho, Designer Writing: John Neerland, Brian Ritchie, Jenny Kirmis, Lisa Lucas, Steve Kaplan. Photography: Chris Peters; misc. stock Read Less
Published:
Life is short. Stay awake for it.
We updated their brand identity from a northern lodge theme to a fresh variation
of the same elements, now rooted in natural textures and fluid graphics.
The logo and logotype create an expressive, energetic look, while
the color palette has evolved totie more closely to Caribou Coffee’s core offering.
The shield element has also beenupdated to resemble the shape
of traditional national park signage.
Before | After
Rebranded cups and sleeves
Menu Boards
Environmental Graphics
Brand Book
Media Kit