The Carhartt Adventure Finder iPhone App allows users to randomly select adventures based on three variables: location, number of buddies, and toughness.
To populate this app with adventures we proposed partnering with several different event and trip planning companies. Companies such as:
Once users choose an adventure they will be presented with recommended Carhartt Gear.
After the adventure, users will have the ability to record their feats by uploading videos, photos, stories or reviews to the microsite.
This application would also house a retail locator, serve up product recommendations, top product demonstrations, the TV spot as well as Behind the Scenes video content.