The client was looking for a new way to make an impression on existing and prospective clients for their nurse staffing company, hence, we created the squirrel concept. A wood land creature may not seem like the obvious choice, but it is a familiar creature that is synonymous with warm and fuzzy. They are well prepared creatures, that don't waste time gathering nuts for the winter. The nurse staffing business is very reactionary and usually stems out of an immediate need to fill gaps, this was portrayed using cooler colour tones in the illustration of a gloomy day. The orange umbrella is a symbol for protection and adds a hint of whimsy to the art.