Care-tilage Pencil + Paper + Coffee + Adobe Illustrator
A classroom project in semester 7. To make a Communication Campaign to make people aware of a newly launched treatment for Osteoarthritis (OA) by SBF Healthcare, B'lore.
I started with finding the unique factors about this therapy through which I could sell the
same to my audience which obviously included people suffering from OA, but also the
people / relatives / friends of OA patients.
My POA was to start by giving a brief idea to my audience about the therapy, through newspaper advertisements which majorly are about the testimonials of people who already have taken the therapy and are happy about about it . The second stage comes when the unique facts about the therapy are given to the audience through magazine advertisements
( Prevention Magazine, Women's Health Magazine ). The third stage is to give the audience details like HOW and WHY about the treatment in form of an infographic in magazines, at point of sale ie. hospitals and as direct mailers and brochures.
Brainstorming + Conceptualization using Typography
Newspaper Advertisment - Pain is never permanent ( SBF Healthcare )
Newspaper Advertisment - Pain forcing an early retirement ? ( SBF Healthcare )
Newspaper Advertisment - You donot have to live with the pain ( SBF Healthcare )