Print Deisgn / Web design / Style Guide
Cardinal Communications is a nationally recognized student-run integrated marketing communications agency at Ball State University. For more than 30 years, we've planned and implemented innovative and creative ideas for local and national businesses and non-profit organizations. We're motivated by our desire to learn more about our future professions.
I created a website that reflected our identity, young, ambitious, and concrete. I chose to create the website in a way that would be intuitive for a broad range of users. The page information scrolls as the user navigates through the information and allows the user to continue through the hierarchy of information.
I also developed a style guide to maintain a consistent brand image and enhance our identity.
We also researched trends in diversity, and I created an information architecture piece to demonstrate in a visual manner the results we found.