Capuchin Monastery Logo

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  • The Capuchin Franciscan Province of St. Conrad was desirous of an identity update. They wanted something contemporary that communicated Franciscan values (contemplation and service), but in a way specific to their province. These iterations were created merely to help the monastery clarify its goals and desires for a finished logo and were not ultimately used in final branding and collateral.
  • Icons represent dual nature of monastic life: contemplativeness and service.
  • Ambiguity in two figures allows for wider interpretation and accessibility: Conrad & Francis, Youth & Age, Single lifespan of service and prayer
  • The straight dividing line alludes to an equality between both aspects of monastic life. The curved dividing line offers a more natural delineation between figures as well as a very subtle allusion to the Tau cross.
  • Example of a finalized logo + type treatment and how it would operate in black and white.