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Video for Capital One Venture Visa Card
Copy Deck – Afterthought (60 sec)
Client: Capital One
Project: Venture Micro-site / Redeem phase 2
Date: 10-26-10
Version: 1.0
Presented by: Visa

[copy] Say hi to Michelle…
[visual] Open on silhouette of 36-year-old, MICHELLE against NY sky line
[copy] …who is a magician with her miles.
[visual] MICHELLE waves card like wand and infographics of plane, hotel, auto appear
[copy] See how she does it
[copy] She's heading to Las Vegas to celebrate with friends.
[visual] Calendar graphic - SAT and SUN boxes, “birthday!” written in
[copy] She spends smart, so always finds the best travel deals…
[visual] pan web-enabled device showing online travel booking (google search or generic travel booking engine)
[copy] …and always uses her Venture card.
[visual] Venture card swipes through entire frame, finger holding card to reveal visual of Michelle visible in passenger window of a plane
[copy] The weekend begins with
[copy] Her preferred window seat…
[zoom into plane window – framing Michelle reclining at her window seat ]
[copy] …an ice cool drink…
[visual] zoom in further, to head / shoulder crop of Michelle, we see she is holding a drink. Background plane interior (consider business or first class) ]
[copy]…and a suite by the pool
[visual] zoom out – Michelle in same pose, with drink, only now reclining on a poolside sunlounger. Background transitions to Vegas hotel background]
Visa Confidential
[copy] Back home…
[visual] large silhouette of plane flies through frame working as a mask to reveal background visual switching to Michelle in the same position reclining on her sofa, now against a background of NY skyline through her window.
[copy] Michelle checks her Venture account
[visual – iPad with Venture account management page…zooming in on line items]
[copy] And decides to pay with Miles for…
[copy] The drinks…
[visual] check box on statement line item
[copy] The suite…
[visual] check box on statement line item
[copy] … even the flight.
[visual] check box on statement line item
[copy] Click, Click, Done
[visual] Venture card swipes through entire frame, finger holding card to reveal…
[visual] lock-up of Venture Card
[copy] Redeem more easily with Venture Miles
[copy] No upcharges, no games, guaranteed