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Holistic brand revitalization for franchised fondue & tea restaurant. Service included interior design of new store and existing store, new bran… Read More
Holistic brand revitalization for franchised fondue & tea restaurant. Service included interior design of new store and existing store, new brand identity, art direction, marketing materials and collateral design. Process: Capstone Tea and Fondue™ is revamping it's corporate image as their 3rd franchise store is opening up in Richmond, B.C., Canada. After several discovery sections with the founder of the company, a new corporate identity and design direction is born derived from his personal & management philosophy - pursuing of universal harmony. Construction of the new store was completed in a very limited budget; however, elegant yet cozy atmosphere is archive through minimalistic design with decorations and lighting effect. Website design and marketing materials are done modestly with sense of humor. A book that tells the story of Capstone Tea and Fondue™ is also printed to show the behind the scene efforts and moments for the store. Read Less
Published:
[Brand Development, Interior Design, Art Direction]
Franchised Brand Revitalized as its Expanding Across Continent. 
Capstone Tea and Fondue™ is revamping it's corporate image as their 3rd franchise store is opening up in Richmond, B.C., Canada.  After several discovery sections with the founder of the company, a new corporate identity and design direction is born derived from his personal & management philosophy - pursuing of universal harmony. 
Construction of the new store was completed in a very limited budget; however, elegant yet cozy atmosphere is archive through minimalistic design with decorations and lighting effect.

Website design and marketing materials are done modestly with sense of humor.
A book that tells the story of Capstone Tea and Fondue™ is also printed to show the behind the scene efforts and moments for the store.

[Promotional Images]
[ Brand Story Books]
[Menu Book]
[House Uniform]
[Collaterals]
 [Digital Poster]