Capstone Tea and Fondue™ is revamping it's corporate image as their 3rd franchise store is opening up in Richmond, B.C., Canada. After several discovery sections with the founder of the company, a new corporate identity and design direction is born derived from his personal & management philosophy - pursuing of universal harmony.
Construction of the new store was completed in a very limited budget; however, elegant yet cozy atmosphere is archive through minimalistic design with decorations and lighting effect.
Website design and marketing materials are done modestly with sense of humor.
A book that tells the story of Capstone Tea and Fondue™ is also printed to show the behind the scene efforts and moments for the store.