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About

The outdoor ad was the focus of the relaunch campaign for Caparol in Estonia. They were the third paint company that I offered the "colors can ch… Read More
The outdoor ad was the focus of the relaunch campaign for Caparol in Estonia. They were the third paint company that I offered the "colors can change your life" idea to; the first one to have the guts to buy. Brand awareness shot up immediately. The "Enjoy your paint" concept was an attractive and easy way to differentiate Caparol from all the other paint companies that either show a) a nicely painted interior/exterior or b) nature pictures. Read Less
Published:
The flag on the right was that of the Estonian Soviet Socialist Republic. The over-painted blue-black-white are the colors of the flag of the Republic of Estonia.
Enjoy your paint became a long running campaign.