Strategy, Naming, Identity & Packaging
- Strategy, naming, brand identity and packaging for Canopi. Canopi is a seamless way of adding arm cover to a sleeveless garment, instantly changing the look of an outfit.
Our core focus was to communicate the essence of the brand: An innovative, simple, satisfying product that women will love. We created a tone of voice that exudes elegance & sophistication, one that is closely linked to the attention to detail and quality of the product.