Canon "World Environment Day"

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  • World Environment Day (2008)
  • Bellow the line/guerrilla campaign for the World Enviroment Day 2008.

    We put warning labels on Canon's packages using the same visual code of tobacco packaging.

  • Waste paper causes lung cancer to the planet.
  • Waste paper causes greenhouse gas effects.
  • Non-recycling actions have bad consequences for you and your people.
  • Waste paper without moderation has terrible consequences for the planet.
  • Non-recycling actions increases Worldwide CO2 emissions.
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